GAUGE

Legal

Cookie policy

Effective 21 September 2026 · Version 1

The iPhone app and this website set no cookies. The web app uses one kind of optional cookie — analytics — and only if you accept.

Our anonymous usage counts — in the app and on this website — don't use cookies or store anything on your device apart from your on/off choice. They're explained in the privacy policy and can be switched off in Settings → Privacy.

Strictly necessary storage (web app)

The web app saves your wardrobe, watchlist, preferences and your cookie choice in your browser's local storage so it works between visits. This data never leaves your device, and the law doesn't require consent for it because the app can't work without it.

Analytics cookies (web app, only with consent)

If you tap Accept, Google Analytics 4 (loaded through Google Tag Manager) sets:

NameProviderPurposeExpires
_gaGoogleA random ID used to count unique visitors2 years
_ga_<ID>GoogleKeeps track of the current visit (session)2 years

We don't use advertising, social media or tracking cookies of any kind.

Anonymous page counts on this website

This website counts page views so we know which pages are read. Each count records only the page (for example "privacy") and a rough source (for example "instagram", "google" or "direct"). No cookies, no identifier, no record of you. If your browser sends a "do not track" or Global Privacy Control signal, we count nothing at all.

On — anonymous page counts only. No cookies, no ID.

Your choice is remembered in this browser only.

Changing your choice

In the web app, go to Settings → Privacy & cookies and switch anonymous analytics on or off. The change takes effect straight away. You can also clear cookies in your browser settings — clearing all site data will also delete your saved wardrobe, so export it first.

More on how we handle data: privacy policy.