Legal
Terms of use
1. About these terms
These terms apply when you use the GAUGE app for iPhone, the GAUGE web app and gaugeapp.co.uk (together, "GAUGE"). GAUGE is provided by Gauge Clo Limited, a company registered in England and Wales (company number 17321287), registered office 66 Paul Street, London, EC2A 4NA ("we", "us"). Contact: hello@gaugeapp.co.uk.
By using GAUGE you agree to these terms. If you downloaded the app from the App Store, Apple's Licensed Application End User Licence Agreement also applies. If the two conflict, Apple's agreement takes priority for the app.
2. What GAUGE does
GAUGE gives clothing a score out of ten based on the material, the price you enter and, where we have one, a star rating for the brand. It also suggests alternatives and lets you keep a wardrobe and watchlist on your device.
3. How to read scores and ratings
- Scores are a guide, not a guarantee. They're worked out automatically from the information you give us and general facts about materials. They don't inspect the actual item, and two items with the same label can differ in quality.
- Brand star ratings are our opinion. They're based on the five checks we publish in the app — materials, construction, transparency, aftercare and track record — using information available to us when the rating was made. Many are marked provisional. Ratings can change.
- Brand names belong to their owners. We use them only to identify the brands we rate. GAUGE is independent: it isn't affiliated with, sponsored or endorsed by any brand.
- If you think a rating is wrong, tap Why this rating? → Report it in the app, or email us. We review every challenge.
- Scores and ratings aren't financial or professional advice. What you buy is your decision.
4. Links and prices from other sites
Alternatives and pasted product links can take you to other retailers' websites. We don't control those sites, and prices, stock and details there may differ from what GAUGE shows. Any purchase you make is between you and that retailer.
5. Free plan and subscriptions
GAUGE is free to use with some limits, which are shown in the app. GAUGE Pro is an optional subscription that removes those limits.
- Subscriptions are sold through Apple. Prices, including VAT, are shown in the app before you buy and are charged to your Apple ID when you confirm.
- Subscriptions renew automatically at the end of each monthly or yearly period, at the price then in effect, unless you cancel at least 24 hours before the period ends.
- You can cancel or manage your subscription at any time in your Apple ID settings (Settings → your name → Subscriptions), or from Settings → Manage subscription in GAUGE. If you cancel, you keep Pro until the end of the period you've paid for.
- Refunds are handled by Apple under its policies — request one at reportaproblem.apple.com.
- If we change a subscription price, Apple will tell you in advance, and where the law requires it you'll be asked to agree before paying the new price.
- Deleting the app doesn't cancel a subscription.
Nothing in these terms affects your legal rights as a consumer.
6. Using GAUGE fairly
Please don't copy, scrape or republish our brand ratings or database in bulk, reverse engineer the app, or use GAUGE in a way that breaks the law or disrupts the service. GAUGE's design, software, scoring method and ratings belong to us. You may share individual scores for personal, non-commercial use.
7. Changes and availability
We keep improving GAUGE, so features, scoring and ratings may change. We may suspend or stop GAUGE, but if we permanently stop the service while you have an active subscription, we'll tell you first and help you get a refund for the unused period. We'll give notice of important changes to these terms.
8. Our responsibility to you
We provide GAUGE with reasonable care and skill. We're responsible for loss you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care. We're not responsible for loss that wasn't foreseeable, for business losses, or for purchases you choose to make. Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn't allow us to limit.
9. Law and disputes
These terms are governed by the law of England and Wales. You can bring proceedings in the courts of England and Wales, or, if you live in Scotland or Northern Ireland, in the courts where you live. Please contact us first — most problems can be sorted by email.
10. Apple
For the iPhone app: these terms are between you and us, not Apple. Apple isn't responsible for the app or its content, has no obligation to provide support for it, and isn't responsible for handling any claims about it (including product liability, legal compliance or intellectual property claims). If the app fails to meet any applicable warranty, you can notify Apple, which may refund the purchase price; beyond that, Apple has no warranty obligation. Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you.